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Makeup Fused With Skin Care Is Trending Big

New findings from NPD show 86% of women prefer it.

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By: TOM BRANNA

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Over 8 in 10 (86%) women tell NPD that they use makeup products with skin care benefits, according to the Makeup In-Depth Consumer Report 2012,by The NPD Group, Inc. In addition, 61% of the women surveyed said they use makeup products with benefits that are similar to the ones contained in their skincare products. Regardless of age, moisturizing and SPF protection are the two most sought after benefits in all makeup products. The age of the makeup user impacts the benefits sought. Older w...

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